To take on as many clients as possible, staying within the bounds of your local community may not help you gain access to the number of leads that you want. If you live in a predominantly Caucasian neighborhood, marketing your business to areas that are more ethnically diverse can help you generate insurance leads that may not have been accessible before.
If you speak Spanish, you can market your product to people who speak Spanish but have trouble with English. This means having a Spanish version of your personal website in addition to the English one, and posting advertisements in Spanish in the neighborhood newspaper.
In addition, keeping a Twitter account that you update daily to let your clients know about what else is going on in the insurance industry is a good way of being informative and letting your customers know that you are working with their best interests in mind. Since hash-tagging is so common on Twitter, your clients may help you obtain access to more quality insurance leads.
